The clash of the Teutonic titans has stepped up a notch with Audi revealing its all-new A8 flagship that’s ready to challenge market leader Mercedes-Benz for the top spot in the premium limousine sector.
While Mercedes-Benz maintains a comfortable lead in the global sales race for the luxury segment with the S-Class, BMW’s 7 Series is vulnerable to losing second place to the A8 and Audi is charging with a technology offensive on the fourth generation model.
Audi claims this is the first production car developed for conditionally automated driving, which is level three of the five steps the industry is taking towards fully driverless cars.
However while Audi has come to the party with the developed features such as Traffic Jam Pilot and Garage Pilot, it won’t be enabled anytime soon as government legislators around the world are still deciding on how best to implement it on public roads. [To be continued...]
Audi A8 - 2018
The new Audi A8 is not only the company’s biggest, most luxurious model, but it represents the cutting edge of technology showing how we will interact with the self-driving car of the future.
Mercedes-Benz and BMW, you are on notice because that slightly shy German who’s always floated around in third place while you took the entire executive, luxury car glory has grown up. The new Audi A8 is going to take some beating.
The fourth generation Audi A8 is light years ahead of where the previous model left off and is easily the biggest jump Audi has made in its attempt to build the world’s best executive saloon.
Just like the grey-suited MDs it will most likely sell to, the A8 remains visually conservative, yet fresh enough to allow it to remain current for at least a decade or more to come. What that mild mannered appearance doesn’t show however is the abundance of new age technology which simmers just below the surface.
Level three in the road to fully autonomous self driving cars is the tipping point where the manufacturer takes liability from the driver for the car’s actions and the A8 is the global guinea pig to see how far it can go before governments and legislators step in. [To be continued...]