Masa's Mud Master
The path to automotive success is a rocky one best climbed in an SUV it seems and Maserati has joined the fray with its first off-roader that’s designed to be both highly capable off-road without losing its sports car DNA on road
You can’t blame luxury and sports car manufacturers like Maserati, Bentley, Jaguar and even Lamborghini for getting into the SUV game.
While sales in their traditional categories have copped a hit in recent years, the big, moneyed off-roader segment has climbed 40 per cent in the past five years alone.
Like the northern Italian gale force wind it’s named after, Maserati hopes the Levante will lift the brand and carry it to new heights.
When the concept surfaced at the 2010 Frankfurt auto show, the intention was for it to be manufactured in the United States but plans changed in the Spring of 2012.
Initially, Levante was to be based on the Jeep Grand Cherokee and built in the United States, however the underpinnings of the final version that have hit the showrooms are pure Italian. It’s based on the Ghibli sedan and built entirely at Fiat’s Mirafiori plant near Turin at an initial rate of 30,000 units per year. [Continued...]
They key to automotive success these days is with an SUV. Sales figures don’t lie and Maserati has jumped in with the Levante as the ultimate school run/luxury cruiser cross over
Maserati has such an illustrious name in motor racing dating back to arguably the greatest driver of all time, Fangio that the thought of an SUV must have seemed a bridge too far for the faithful. Yet here it is, the Levante.
Let’s face it, if Jaguar, Bentley, Lamborghini and even Rolls-Royce are going to get in on the SUV act, then you can’t blame one of the most evocative names in Italian sports car manufacturing from jumping in too.
The Maserati Levante is not your hard-core tree stump-pulling off roader, but it is a superbly elegant all-rounder that looks just as good in the valet of a 5-star hotel as it does climbing a snow-covered ski trail in the alps.
Initially, Levante was to be based on the Jeep Grand Cherokee and built in the United States, however the underpinnings of the final version that hit the showrooms are pure Italian. It’s based on the Ghibli sedan and built entirely at Fiat’s Mirafiori plant near Turin at an initial rate of 30,000 units per year. [To be continued...]