Rolls-Royce Goes Off-Road
The unthinkable has happened, Rolls-Royce has officially revealed its first SUV and we’ve already had a good crawl over it. Called the Cullinan after the biggest diamond ever discovered, it is destined to be the most controversial Rolls-Royce in the company’s 114-year history.
Several weeks prior to the covers coming off in London, we were secretly ushered into a ballroom one morning in Dubai just hours before Rolls-Royce’s VIP clients were allowed in to see it for themselves.
This is a landmark car for the company as it takes the Spirit of Ecstasy into unchartered territory by not only being its first off-road capable car since the days of the original Silver Ghost over a century ago, but also because this will be the first ever Rolls-Royce that’s intended to be used as daily transport and one that’s meant to be driven by its owner.
“This is a true driver’s car,” Cullinan’s Product Manager, Mr Jonathan Shears said at the low-key preview.
“It’s changed a lot since the first time we showed the prototype to VIPs back in 2013 based on customer feedback.
“Prototypes have been to the United Arab Emirates for hot weather testing in the desert as well as to the cold depths of Scotland and across the USA and it has performed beyond our dreams, especially in the desert. [To be continued...]
Rolls Royce Cullinan Revealed: Our exclusive first look at the new luxurious SUV
When the covers came off and the world saw for the first time via a global live stream feed, the new Rolls-Royce Cullinan SUV, the most important car in the company’s 114-year history, We’d already spent quality time with it pouring over every last detail.
Rolls-Royce is not in the business of model launches with maybe one or two every decade, so it’s always a big affair, but none more-so than the unveiling of it’s first all-wheel drive cross country capable Cullinan
Given the importance of this car, RR flew their execs along with two complete cars, one of each body style to all corners of the globe to show VIPs, customers and in our case one or two media, this special car, fully unmasked for the first time. [To be continued...]