From Highland to Highbrow
Volkswagen has taken the plunge and entered the competitive, luxury SUV territory with the new Touareg and it looks like it could show the others a thing or two about how to do it right.
Touareg has always been a solid option for those who want an SUV but don’t need to go off road every weekend and the 2018 version, by taking that to its logical next phase, now becomes the new flagship model in the VW family.
This third generation Touareg, described by the company as the ‘biggest leap in the history of SUVs,’ also confirms what many have thought for some time, that we no longer buy SUVs to go off road.
While the new Touareg arguably is as capable, if not more so than its predecessor off road, the shift in its positioning to a luxury flagship with an emphasis on connectivity, urban drivability, digitization and driver assist gives us the clearest indication yet from the world’s biggest auto maker, that our perception towards SUVs has changed since the first Touareg was released in 2002.
In this regard, it has delivered a car with outstanding levels of quality and in-car technology that gets closer to justifying the hiked $65-70,000 they will ask in showrooms. (prices not confirmed at time of going to press.) [To be continued...]
Volkswagen Touareg: The SUV world has a new luxury contender
Until now, Audi has fought the luxury car battle on behalf of Volkswagen, but all that’s about to change in the SUV arena at least with the new VW Touareg that’s line ball with the Audi Q7 in most areas.
The shift the positioning of the Volkswagen Touareg SUV to a luxury model with an emphasis on connectivity, digitization and driver assist gives us a clear indication that our perception towards SUVs has changed since the first Touareg of 2002
The original VW Touareg offered a mix of outback capability with urban cred whereas this 2018 SUV focuses on the digital world of connectivity and the fusion of hardware and software across systems to enable partly automated driving. [To be continued...]